Let's face it. Most medical writers love the freedom and flexibility of the freelance life. But we don't love the part where we have to 'sell' our services to potential clients.

 

But 2024 has to be different. You know that you can't sit back and watch the cash in your bank account sink lower and lower. You know you need to be more proactive at finding clients - but how?


What if there was a way to market your services, and improve your chances of finding work, without having to engage in icky self-promotion?


Say goodbye to self doubt and hello to a marketing strategy that feels authentic and comfortable. This mini-course will equip you with tools and ideas to create a marketing plan tailored to your unique style and strengths.

Looking for marketing tools that align with your goals and values?

Get creative with this mini-course, created specifically for freelance medical writers

Enrol today

What you'll get from this course:

  • Tried and tested marketing strategies that you can adapt to increase your chances of getting more work
  • Coaching techniques to remove barriers and mindset issues that stop you from 'selling' your strengths
  • A sensitive approach to help you choose marketing strategies that you're comfortable with
  • Worksheets and resources to help you create your marketing plan - and stick to it!

 

Here's what you won't get:

  • A one-size-fits-all marketing plan, which won't work for anyone
  • Quick fixes that are guaranteed to get new clients without any input from you 
  • Step-by-step, generic instructions on how to 'sell' your services
  • Hard sell or spammy techniques

Hello from course instructor Sarah Nelson

Here's what students say about this mini-course

5 star rating

A big 'aha' moment for me! 🌟

Angie Weiss

As a medical writer, I’ve tried marketing but floundered unsuccessfully. Taking Sarah’s course reminded me how important marketing is to the survival of my business. Without clients, I cannot call myself a medical writer. Thank you, Sarah, for pro...

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As a medical writer, I’ve tried marketing but floundered unsuccessfully. Taking Sarah’s course reminded me how important marketing is to the survival of my business. Without clients, I cannot call myself a medical writer. Thank you, Sarah, for providing so many creative marketing ideas and strategies in this content. Now, I have a better understanding of where I went wrong in the past and can focus my efforts on strategies that work.

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5 star rating

Valuable for new freelance medical writers!

Louisa Buehler

Being new to freelance medical writing, this mini course was very valuable. It reinforced some of my own thoughts (which I was unsure about) while also providing great new ideas to give a try. I appreciate how Sarah shares her experience in an hon...

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Being new to freelance medical writing, this mini course was very valuable. It reinforced some of my own thoughts (which I was unsure about) while also providing great new ideas to give a try. I appreciate how Sarah shares her experience in an honest and relatable way. Instead of generic standard sentences, the course includes some useful case studies. Very excited to adapt my own strategy now!

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4 star rating

An excellent low-cost overview of marketing strategies for freelance medical writers!

Sarah Amir

Just the nudge I needed to formalise my marketing strategy, and set some actions and timelines for reassessing regularly. I will not be changing things drastically, but now have a clear plan that I am comfortable with. I enjoyed the self-paced app...

Read More

Just the nudge I needed to formalise my marketing strategy, and set some actions and timelines for reassessing regularly. I will not be changing things drastically, but now have a clear plan that I am comfortable with. I enjoyed the self-paced approach to this course, with short videos/sections.

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Curriculum

Here's what this mini-course has to offer

    1. Welcome from your course instructor Sarah

      FREE PREVIEW

    1. Marketing basics

    2. Marketing mindset: What's holding you back?

    3. Marketing analogy

    4. Marketing clarity: Identifying your strengths

    5. Context: Sarah's commentary on the MedComms Freelancing Barometer 2024

    1. Introduction to 5 key marketing tools

    2. 1: Personal connections

    3. 2. Email marketing

    4. 3. Social media

    5. 4. Freelancer groups and platforms

    6. 5. Cold outreach

    7. Overview of Marketing Activities: 1-pager to print

    8. Getting creative - with examples!

    9. Case study: Arianna Ferinni talks about using freelancer platforms to get medical writing projects

    10. Case study: Tenneisa Jackson talks about using cold outreach to find clients

    11. Links and further reading

    1. Next steps

    2. WORKSHEET to help craft your marketing plan

    3. Going above and beyond

    4. Review and revise: What to do if your strategy isn't working

    1. Give your feedback on this mini-course

    2. Before you go...

What you need to know

  • £97.00
  • 23 lessons
  • 1.5 hours of video content

Got downtime?

Enrol today, and make 2024 your year to shine

Enrol today